Full Venue secures €2M in Seed Round 🚀
Our partner Full Venue, a pioneering Sports & Events technology company that leverages AI to transform the way companies monetize their audiences, just secured a €2 million in investment. With a focus on simplicity and seamless integration with major marketing channels, Full Venue is poised to revolutionize audience generation for conversion purposes. Full Venue predicts the likelihood of a potential customer making a purchase by collecting data from first-party data digital platforms and directly applying its AI proprietary algorithms. As a result, high performing buying groups and their characteristics are identified, allowing clients to target them across their marketing channels.
Lisbon, January 9th — Full Venue secures €2 million in investment, allowing it to strengthen the team, develop and implement new solutions and boost internationalization. The Portuguese startup has clients in seven markets at a global level and its activity led to a 5,7 million euro revenue for their clients through their smart segments.
The round was led by GED Ventures Portugal, with the participation of two Business Angels, José Pinto and Pedro Aguiar. Among the shareholders are also Tiago Monteiro (former F1 driver), Bernardo Rocha Novo (CEO SC Fitness), and Fernando Reani (MD Under Armour AUS&NZ).
Full Venue’s CEO, Tiago Costa Rocha, emphasized the company’s commitment to innovation and growth, saying, “Our successful Seed Round marks a significant milestone for Full Venue. We are thrilled to have the support of strategic investors and partners who share our vision for reshaping the Sports & Events technology landscape. With our unique approach, integrating AI for audience generation and a focus on simplicity, we are aiming to revolutionize how companies monetize their audiences.”
Full Venue is expanding its footprint within UEFA FA’s, music festivals, Live shows, football leagues, and clubs. In the upcoming months, the company plans to close new partnership with Football Associations, increase its presence in music festivals worldwide, and finalize global deals with professional sports leagues and clubs, as well as forge partnerships in retail, hospitality and health.